Archive

The Effort Escalation

Why doing more is not the answer.

The Dependency Trap

How being helpful makes you indispensable for the wrong reasons.

You already know enough

The Collector's Fallacy

The Relevance Review

The Attribution Abyss

The CSM Metric Mirage

Why you are flying blind and how to get past it.

Inside the CSM Identity Crisis 1:

Where things start going wrong.

The Most Dangerous Customer

Why smart CSMs mistake engagement for progress.

The Champion Test

How to prevent your renewals from falling apart.