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Archive

Dive into a collection of past posts and rediscover timeless content.
Inside the CSM Identity Crisis 1:

Jul 2, 2026

•

3 min read

Inside the CSM Identity Crisis 1:

Where things start going wrong.

Markus Rentsch
Markus Rentsch
The Most Dangerous Customer

Jun 30, 2026

•

2 min read

The Most Dangerous Customer

Why smart CSMs mistake engagement for progress.

Markus Rentsch
Markus Rentsch
The Champion Test

Jun 27, 2026

•

2 min read

The Champion Test

How to prevent your renewals from falling apart.

Markus Rentsch
Markus Rentsch
Does CSM have a future?

Jun 25, 2026

•

1 min read

Does CSM have a future?

Staying relevant in the AI era.

Markus Rentsch
Markus Rentsch
What's the ROI of CSM?

Jun 24, 2026

•

2 min read

What's the ROI of CSM?

The one question that remains unanswered

Markus Rentsch
Markus Rentsch
Renewal Negotiator vs. Renewal Architect

Jun 23, 2026

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2 min read

Renewal Negotiator vs. Renewal Architect

Same goal, different results.

Markus Rentsch
Markus Rentsch
The Discovery Gap

Jun 11, 2026

•

5 min read

The Discovery Gap

Why most customer relationships are built on sand.

Markus Rentsch
Markus Rentsch
The Impact Gap

Jun 4, 2026

•

5 min read

The Impact Gap

How to make your work visible and your impact undeniable.

Markus Rentsch
Markus Rentsch
You were set up to struggle

May 28, 2026

•

5 min read

You were set up to struggle

But that does not mean you have to keep it that way.

Markus Rentsch
Markus Rentsch
The CSM Pay Gap

May 21, 2026

•

5 min read

The CSM Pay Gap

Why you are underpaid and how to get what you are worth.

Markus Rentsch
Markus Rentsch
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