Stakeholder Management Mapping

Hi, Markus here. Welcome to a new episode of the Customer-Value-Led-Growth Newsletter.

I share strategies and guides to help you become a proactive CSM, deliver more value for your customers, and turn it into revenue for your company every week.

Need additional help? Check out these resources 👇️ 

• The CSM Operating System for Customer-Value Led Growth

• The Customer Retention Blueprint 

• Raising the Bar - Enterprise CSM Guide 

• Plugging the Hole - Churn Guide

• Peeling the Onion - Customer Problem Discovery Guide 

You walked out of the meeting with the customer. Thinking you’ve crushed it. The Customer health score is all green. There’s

• Full adoption

• Daily usage

• High engagement

• Zero complaints

Their renewal is merely a formality. But 2 weeks later, they canceled. How on earth could this have happened?

Turns out that 

• users love the product experience but missed their individual goals

• your champions did not accomplish their goals either

• the executive sponsor could not see the ROI

• gatekeepers felt completely left out

Capturing customer goals and demonstrating value accordingly is not optional. 

• It’s how you make customer renewals seamless.

• It’s how you build the foundation for customer expansion.

• It’s how you build successful long-term partnerships. 

But it’s easy to lose sight of what really matters. 

To put you back in control, I’ve created a template for Stakeholder Management Mapping that you can get here for FREE.

Want to become a high-performing CSM and accelerate your career? Join 351 of your peers and join the CVLG Community to level up 👇️