How to maximize your Revenue Impact

Hi, Markus here. Welcome to a new episode of the Customer-Value-Led-Growth Newsletter.

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It’s been more than 4 years since I pivoted into the CSM space. One of the most unexpected realizations is the widespread aversion to money and sales.

I don’t know where exactly this is coming from. If I had to guess my money would be to highlight the distinction between CSM and AM.

It does not really matter. What matters is how it negatively impacts the profession up to this day.

If you are not working for a non-profit organization your job is to make money.

Your CEO, COO, CRO, or CFO have all one thing in common - they don’t care about any of these metrics. What they care about is cold hard revenue.

If you want to give a decisive answer to the question “what’s the ROI of CSM” you need to grow your revenue impact and keep talking about it.

In today’s post, I will show you the different angles you have to establish CSM as what it really is - the most powerful growth engine in SaaS.

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