Hi, Markus here. Welcome to a new episode of the Customer-Value-Led-Growth Newsletter.
Every week, I share strategies, guides, and frameworks to help you create exceptional value for your customers and company.
If you are not a paid subscriber, here’s what you might have missed:
You’ve been there many times. Sales hands over a new customer, and from the first few interactions, you know it will not become a success story.
The customers and the product are not a match. But as CSM you are wired to helping people.
So you are trying it anyway even though deep inside you know it’s a hopeless case. Until one day the inevitable happens - the customer is leaving.
Seeing your efforts turning into nothing is a tough pill to swallow. But it’s not the worst part.
You know that you could have spent the time working with a dozen other customers for a better outcome.
Maybe you’ve also encountered a different scenario. You are working at a company with an underperforming product.
It’s complex, there’s no visible strategy and the roadmap is a disaster.
You are doomed to failure and there are only 3 possible solutions
Quit and look for greener pastures
Stay until the situation becomes unbearable
Take things into your hands and become an internal influencer.
In today’s post, I’ll explore the latter with you.
