How to become an internal Influencer as a CSM

Hi, Markus here. Welcome to a premium edition of the Customer-Value-Led-Growth Newsletter.

Every week, I share strategies, guides, and frameworks to help you create exceptional value for your customers and company.

If you are not a paid subscriber, here’s what you might have missed:

• 5 highly effective Tools every CS Team needs to use

• The not-so-Secret to high Product Adoption

• How to build a Customer Success Metric System that rocks

• Customer Onboarding that drives Growth

• How to build a dedicated Customer Success Plan

You’ve been there many times. Sales hands over a new customer, and from the first few interactions, you know it will not become a success story.

The customers and the product are not a match. But as CSM you are wired to helping people.

So you are trying it anyway even though deep inside you know it’s a hopeless case. Until one day the inevitable happens - the customer is leaving.

Seeing your efforts turning into nothing is a tough pill to swallow. But it’s not the worst part.

You know that you could have spent the time working with a dozen other customers for a better outcome.

Maybe you’ve also encountered a different scenario. You are working at a company with an underperforming product.

It’s complex, there’s no visible strategy and the roadmap is a disaster.

You are doomed to failure and there are only 3 possible solutions

• Quit and look for greener pastures

• Stay until the situation becomes unbearable

• Take things into your hands and become an internal influencer.

In today’s post, I’ll explore the latter with you.