How to become a data-driven CSM - Part IV

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Hi, Markus here. Welcome to a new episode of the Customer-Value-Led-Growth Newsletter.

I share strategies and guides to help you become a proactive CSM delivering more value for your customers and revenue for your company every week.

Need additional help? Check out these resources 👇️ 

• Free Templates

• Notion Guides

• CSM Operating System

• Learning Platform

• Coaching Services

Customer expectations are at an all-time high. Their willingness to pay is at an all-time low. CFOs everywhere are reevaluating expenses. They cut everything that does not deliver a substantial ROI.

At its core, the equation is simple: new customers buy based on the value they expect while existing customers stay and spend more based on the value they've already received.

The ultimate measure of CSM performance is how much revenue you’ve created through renewals, expansions, up- and cross-sells, and customer referrals. It’s also the best way to demonstrate the value you bring to the company to your leadership.

In our final episode of 2024, we’ll dive into how to use data to monetize customer value.

1. Customer Renewals