How to become fluent in Customer Data

Markus Rentsch
March 05, 2024

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Hi, Markus here. Welcome to a premium edition of the Customer-Value-Led-Growth Newsletter.

Every week, I share strategies, guides, and frameworks to help you create exceptional value for your customers and company.

If you are not a paid subscriber, here’s what you might have missed:

Before I started my own business I spent almost a decade as a business controller.

Analyzing data and gaining valuable insights comes easily to me.

But for many CSMs, it’s an ongoing struggle. This is not a surprise because their strengths typically lie elsewhere.

Many SaaS companies make it even harder because they follow a more-is-better approach.

In the end, CSMs sit in front of dozens of dashboards and reports in book size.

Hoping that if they stare long enough at them the magical insights will reveal themselves.

In today’s episode, I’ll help you to become fluent in customer data even if you are not a born analyst.

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